Professionally, I am a multi-disciplinary design and communication specialist who has been helping build businesses for 8 years across India and the UAE.

Currently based in Dubai, UAE.

 

While I’ve effectively demonstrated my skills in Brand Design, Marketing Communication, Digital Marketing Strategies, User Research, and Creative Account Management over the years, my core focus currently is UX Strategy and Design.

I enjoy creating relatable, delightful, and user-focused experiences that benefit the business.

I am on a lookout for opportunities where I can design digital products that are relatable and influences interaction.

Let's connect to discuss the project and profile!

When I’m not working, I enjoy spending time with animals and plants, at home, and in shelters. My current buddies include 3 spoiled cats and 1 turtle!

 

If I still manage to spare some time, I indulge in series on Netflix or experimenting on exotic fusion dishes. Especially on weekends,

my husband is on the receiving end of my rather lengthy and forced discussion on spirituality and existentialism!

 

And when I really want to show off, I tell people that I am a Certified Scuba Driver or share my experience of jumping off a cliff in Europe :)

Leadership

  • Business Communication

  • Team coordination

  • Delegation

  • Integrity

  • Creative

  • Flexible

  • Initiator

  • Team player

Research

       

  • Ethnographic Study 

  • Competitor Analysis 

  • Journey Mapping

  • Heuristic Evaluation

  • Personas and Scenarios

  • Personal interviews

  • Focus Group

  • Survey

  • Immersion

  • Record Keeping  

Design

  • Information Architecture 

  • Sitemap 

  • User Flow

  • Branding

  • Wireframe

  • User Interface

  • Rapid Prototyping

  • Interactive Prototyping

Tools

  • Figma

  • Invision

  • Sketch

  • Adobe Photoshop

  • Adobe Illustrator

 Proficiency 

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